Branded: When does a brand following become a cult?
Rebecca Ludden explores the use of cult-branding as a marketing tool.
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Rebecca Ludden explores the use of cult-branding as a marketing tool.
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With the first step in the government's roadmap out of lockdown happening as children went back to schools this week, Nick Alford discusses why we should remain optimistic about the future while being cautiously aware of the present.
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Elite Ice Hockey League (EIHL) bosses have confirmed the format for the upcoming Elite Series, with training camp set to begin on Monday 29 March. Organisers also agreed to scrap the taxi squad system amid concerns about fatigue and fixture congestion. The Coventry Blaze, Nottingham Panthers, Manchester Storm, and Sheffield...
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With many UK festivals given the go-ahead for 2021, Niall Hawkins takes a look into how the famously unruly events could become corona-safe this summer.
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Gareth Bale has been drawing attention from across the football world after scoring twice and assisting once against Burnley in Spurs’ comfortable 4-0 victory at the end of last month. His recent performance comes in a good patch of form. Playing in all four of Spurs’ most recent games, Bale...
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University and College Union (UCU) poll shows four in five university and college staff are mentally struggling as a result of the pandemic.
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Due to a huge increase of coronavirus cases, all places of learning including colleges and schools have been closed to all students who are not vulnerable or children of key workers. As children arrive back to school, they would have missed a large portion of their education, amounting to more...
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Coventry City FC will return to the Ricoh Arena from the start of the 2021/22 season, ending the Championship side’s two-year stint at St. Andrew’s Stadium. Wasps Group and Coventry City have signed a 10-year license agreement, allowing the Sky Blues to play their home fixtures at the Arena until...
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Reece Goodall reviews the tenth series of 'Death in Paradise', reflecting on the joys of figuring out the murder mysteries cleverly crafted by the writers, and the show's ability to both evolve and stay true to its well-loved formula.
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Rebecca Cole's poem, 'Till We Meet Again', reminisces the good times once spent with a loved one.
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International students from UK universities are demanding for the UK government to “provide at least partial compensation” for tuition fees as Covid-19 restrictions have significantly impacted their student experience this academic year.
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Reece Goodall shares his worries about Amazon's new book policy on offensive content.
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Euro 2020 has already been delayed to the summer of 2021; there were fears that the competition could be delayed further or called off altogether due to the ongoing pandemic, but a solution may have been found. The European Championships were meant to celebrate their 60th anniversary by being held...
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