Image: I Am Digital, I Am Divine by Erin Lecount / 23

Spotlight On: Erin LeCount

Fans of Florence and the Machine and Ethel Cain look no further. Combining captivating vocals, powerful lyricism, and enchanting instrumentation, Erin LeCount’s experimental alt-pop deserves its place as one to watch.

Starting out by performing in pubs around Essex before finding fame through reality TV contests, namely ‘The Voice Kids’, LeCount found her passion for music at an early age. What’s more, her experience on the TV set has altered her viewpoint on the industry, leading her to take creative autonomy over all her work. Over the span of three years, the twenty-two-year-old singer-songwriter has written, recorded, and produced all of her songs from her garden shed, including her debut EP Soft Skin, Restless Bones and upcoming EP I Am Digital, I Am Divine.

‘Silver Spoon’, which was written and recorded in one day, was named the BBC’s ‘Track of the Week’ and has conjured a following on social media

Despite a relatively small discography, LeCount is still making waves in the music industry. Her cover of a mash-up of Frank Ocean’s ‘White Ferrari’ and Phoebe Bridgers ‘I Know The End’ gained popularity through social media with her ethereal vocals and instrumentation, which encapsulates not only her skills as her vocalist but also as a producer.

I Am Digital, I Am Divine, LeCount’s recent project, promises to be the singer-songwriter’s most polished work to date. The two lead singles, ‘Silver Spoon’ and ‘Marble Arch,’ already earning traction, gaining a combined total of 4 million streams and increasing daily. Indeed, ‘Silver Spoon’, which was written and recorded in one day, was named the BBC’s ‘Track of the Week’ and has conjured a following on social media, with the lyrics detailing a relationship between two people with differing upbringings encouraging many fan edits.

While ‘Silver Spoon’ covers feelings of resentment, ‘Marble Arch’ grapples with a spectrum of other experiences. The influence of Florence and the Machine is clear throughout the baroque-inspired track, as the plucky string instrumentation is set beneath the singer-songwriter’s vocals as she documents her struggles returning to the complicated world of adolescence after missing so many teenage experiences.

Using the metaphor of a marble arch, the Essex native explores the feelings of cracking free from isolation and reconnecting with those around her

In a recent interview, LeCount recounts how her life after a period of “emotional hibernation” was the primary influence on her lyricism. Using the metaphor of a marble arch, the Essex native explores the feelings of cracking free from isolation and reconnecting with those around her. “If I learn how to be happier / Forget how to write songs,” sings LeCount, emphasising her worry that if she lets go of her emotions, will she also lose her passion?

Even though LeCount describes the track as the “hardest song [ she’s ] ever made”, she also admits that it’s her “favourite thing that [ she’s ] ever made,” coining it the centrepiece of her new EP.

I Am Digital, I Am Divine feels a step up from Soft Skin, Restless Bones, with a much rawer lyricism, yet a more complete and polished production, ultimately reaching a wider audience.

With the success of LeCount’s recent projects, the future looks bright for the talented performer

This wider audience is reflected in LeCount’s string of upcoming live shows. Although she hails from Chelmsford, Essex, her music is starting to take her across the country: the songwriter recently took to the stage in her first gig in London at Rae’s. Additionally, she has been announced to play the ‘Introducing’ stage at the BBC’s upcoming Big Weekend in Liverpool’s Sefton Park, sharing the bill with headlining acts Sam Fender, Blossoms, and Wolf Alice, an opportunity which she describes as “such an honour”.

The twenty-two-year-old is pioneering in the way that she has taken hold of the reins of her career, and her name springs up amongst others in a very female-dominated ‘ones-to-watch’ list, alongside other musicians such as Nell Mescal and Nieve Ella. With the success of LeCount’s recent projects, the future looks bright for the talented performer.

Erin LeCount’s EP, I Am Digital, I Am Divine, will be released on 21 April.

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