Coca-Cola’s Masterpiece campaign was launched on March 6 2023 and uses famous figures in the art world to create its meaning. This campaign aims to innovate Coca-Cola’s relevance as a global brand through its use of digital art and its appeal to the disillusioned younger generations. Ultimately, its goal is...
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Air raid sirens welcomed residents returning home to their families for Christmas celebrations amidst Russians bombings that reneged on the promised ceasefire. As we approach the one-year anniversary of a conflict that has shaken the world to its core and put military alliances to the test, support for Ukraine’s...
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Investing in multimillion-dollar paintings requires a substantial amount of capital. Masterworks, a privately held startup, wants to change that. Masterworks is making the art world a little less exclusive by allowing everyday investors to own a fraction or a percentage of these high-priced investments for a lot less money. Users...
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In this article, Mateus Guarda reviews his visit to Vatican City and comments on Raphael's most renowned fresco, 'The School of Athens'.
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In this article, Mateus Guarda and Elliot Stannard discuss how Banksy's artwork provided hope to Ukrainian citizens during the Russia-Ukraine war.
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Mateus Guarda reflects on his trip to the Van Gogh museum in Amsterdam while focusing on the artist's most unique painting - Irises.
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