Mateus Guarda

Corporations and Creativity: Coca Cola’s Masterpiece Campaign

Coca-Cola’s Masterpiece campaign was launched on March 6 2023 and uses famous figures in the art world to create its meaning. This campaign aims to innovate Coca-Cola’s relevance as a global brand through its use of digital art and its appeal to the disillusioned younger generations. Ultimately, its goal is...
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Posted Jul. 16, 2023

The immigrants’ plight: mental health in Ukraine and abroad 

  Air raid sirens welcomed residents returning home to their families for Christmas celebrations amidst Russians bombings that reneged on the promised ceasefire. As we approach the one-year anniversary of a conflict that has shaken the world to its core and put military alliances to the test, support for Ukraine’s...
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Posted Jun. 6, 2023

Masterworks: an alternative investment for art enthusiasts

Investing in multimillion-dollar paintings requires a substantial amount of capital. Masterworks, a privately held startup, wants to change that. Masterworks is making the art world a little less exclusive by allowing everyday investors to own a fraction or a percentage of these high-priced investments for a lot less money. Users...
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Posted Apr. 5, 2023