Theo Millard

What makes Pokémon so successful?

From humble beginnings on the GameBoy in 1996, Pokémon has grown and grown to become the largest media franchise in the world. It’s taken successful games and spiralled into a multimedia empire: anime, films, a trading card game, spin-off games, merchandise (oh, so much merchandise). Everyone’s heard of Pokémon, and...
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Posted Apr. 22, 2026

The Game Awards 2025 Re-cap

Once more this December, Geoff Keighley invited the crème de la crème of the video game industry to Los Angeles for The Game Awards to hand out some trophies and advertise the next crop of contenders. Read on to find my biggest takeaways, as someone tuned into the space but...
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Posted Dec. 31, 2025

Combatting winter blues with gaming

The weather’s getting colder, days are getting shorter, nights are getting darker. What else is there to do but game? On a cosy day in, when the idea of leaving is too intimidating, I can often find certain kinds of games to hold a similar fear. Something brand new, something...
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Posted Dec. 4, 2025