Evangeline Twyford

Micro-influencers are the most valuable marketing tool of 2018

‘Marketing’ used to mean spending large sums of money on TV spots, ad spaces and a large creative team to make the vision a reality. But since social media has taken over all our lives, ‘influencer marketing’ has turned the process on its head. According to The State of Influencer...
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Posted Mar. 9, 2018

Global Finance Money Student Finance

Tandem app to revolutionise banking in 2018

In 2017, the banks were never far from the headlines. Poor customer service, security breaches, money-laundering and cashpoint outages are familiar territory for customers of the top four UK banks (Barclays, HSBC, Lloyds and RBS), who continue to manage 77 per cent of UK current accounts. An over-reliance on brand...
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Posted Feb. 18, 2018