“I love to keep people guessing”: Ally Evenson discusses her artistic direction following the release of ‘Blue Super Love (Deluxe)’

Ally Evenson, marked as one of 25 Artists to Watch in 2025, recently returned with BLUE SUPER LOVE (DELUXE). Defining their music identity as “sweet, scary alternative dirty pop”, the singer-songwriter leans into a grainier, edgier sound, but maintains the indie rock roots present their debut EP In My Dreams, You Laugh At Me. Intrigued about this growth, I was excited to learn more about Evenson’s journey and intention for BLUE SUPER LOVE.

Prior to the release of this album, Evenson had moved from Detroit to LA, which they “had planned on doing for a year prior”. This move defined this album, with “Most of the album [being] written in Detroit and produced in LA during 2024”. Moving across America seems to be an exciting and stressful decision, but worth all the time and effort as Evenson feels as if their “art really found its home once [they] started working out here”.

BLUE SUPER LOVE is also a testament to the importance of embedding emotions within our art. “I think women hold so much power and so much force and when that is channeled into their art – it creates something so beautiful”

In LA, Evenson worked with producer Nydge who has worked with Bishop Briggs and Mad Tsai, and found that “we immediately clicked”. Evenson believes that “having someone understand your vision perfectly and share the same thoughts and ideas as you is something you don’t find often or that easily and I’m so lucky I found that with him”. The quality of BLUE SUPER LOVE is a testament to the value of collaboration and compatibility in music creation.

BLUE SUPER LOVE is also a testament to the importance of embedding emotions within our art. “I think women hold so much power and so much force and when that is channeled into their art – it creates something so beautiful” Evenson intimately shared. The focus on channeling emotions also informed Evenson’s decision to use the colour blue within the album cover and name, as they “think the color blue depicts emotions extremely well”. This blue is mirrored in their style in the M/Vs in which they sport a crochet hat made by @va1sseau which works as a “costume or uniform for the project.”

The double entendre of “‘Johnny, I think you’ which could also be heard as ‘Johnny, I thank you’” effectively displays the creativity and intention which is laced throughout the album

Focussing on the tracks featuring exclusively on BLUE SUPER LOVE (DELUXE), Evenson mentioned that “only one of the five deluxe tracks was written during the writing process for the album”, as “’I Love My Wife’ was written back in 2023 and was supposed to be on the album”. The other songs – ‘Scary/Calm’, ‘Johnny’, ‘Everyday Is A Winding Road’ and ‘Do U See Me?’ – however, “were written during the release process of the album” which for Evenson makes them feel like “a perfect extension of the album solely based on the fact they came right after the album, and chronologically tie into what I was going through emotionally”. The result? What Evenson and I define as a “perfect deluxe”.

From these deluxe tracks, Evenson said they “love the playfulness of the lyrics at the end of ‘Johnny’. I’m just repeating ‘Johny I think you…’ with different ending to each sentence like “need to fall asleep”, “need another drink” and then it takes a more serious turn.” The double entendre of “‘Johnny, I think you’ which could also be heard as ‘Johnny, I thank you’” effectively displays the creativity and intention which is laced throughout the album.

Regarding what could be in store for the future, Evenson confesses “I’m working on the second album”

Another element of the album which is full of intention is the tracklisting, in which Evenson stated “I picked the tracklist and the order because I would go insane if someone else did. Themes play a huge part in the order of the album. I think I wanted it to feel like shifting moods and tones as it went along. Almost like a mental breakdown”.

‘Do U See Me’, as the final track on the deluxe version, tends towards a breakcore sound that is distinct from the distorted dirty pop found in the rest of the album. “That song was more of an exercise for me and my producer to test the waters of leaning into a different sound, but it ended up being so sick that we had to release it” stated Evenson. “I think it’s the perfect end to the Blue Super Love Era just because it does leave it so open ended… like where is she going next? I love to keep people guessing”.

Regarding what could be in store for the future, Evenson confesses “I’m working on the second album” and alludes to the idea that “songs that were written around the time of the deluxe, for the deluxe, that didn’t make it” could potentially feature on this work-in-progress. In terms of sound, we can prepare for more of what we loved on BLUE SUPER LOVE (DELUXE) but have been warned “it might get a little dirtier, a little weird, and a little more dramatic”.