The Penguin Project

_Thinking, Fast and Slow_ enthralled me. – **Amy Johnson**

Quite a slow read, but one that seems to resonate with things you’d barely noticed with every page you turn. – **Patrick Davis**

I have never read a psychology book before, and was very glad that Kahneman’s was my first foray into the genre. The dichotomies of thought he brings to light seemed to always have been playing on the edges of my mind as an area of interest, but it took his supreme eloquence and accessible writing style to express them as they should be expressed. A real eye-opener. – **Phoebe Demeger**

Less pop-psychology than an intellectually eye-opening window into how the mind works. Engrossing and illuminating. – **Alexandra Payne**

Kahneman really understands his curious audience. Despite the challenging topic at hand, Kahneman’s writing is not complex. Instead, he explains the human cognitive functions with ease and brilliance, whilst never doubting his reader’s intellect. _Thinking, Fast and Slow_ is beautifully written and hugely informative – a real pleasure to read. – **Julia Dorrington**

There are very few books out there that resonate with the reader at the top of the very short list of those that do, is this one. Reading _Thinking, Fast and Slow_ was a wonderful surprise, I never realised half of the things I do unconsciously but I sure had a lot of fun trying all the experiments. A brilliant read for anyone that wants a deeper insight into the workings of the human mind. – **Maya Westwick**

We never really take the time to stop and think about thinking when we could be doing something else, but Kahneman provides the world with a much needed look at the process behind the choices we make. – **Megan Hills**

A book that makes you step back and reassess, one that changes the way you view decision making and your general interactions, and hopefully will allow you to find some principles by which to create better choices and opportunities…an interesting and thought provoking read that has made me question my own thinking process. – **Jessica Devine**

Kahneman tackles the topic of thinking in an easy to follow, free thinking style, which draws in even the non-Nobel prize winners among us! His laymans explanations and discussion of the way that our brains work enables us to make small changes for big differences. – **Lucy Berkeley**

Thinking, Fast and Slow is an interesting and insightful read that details the author’s cognitive research and condenses it into one intellectually challenging and highly recommended book. – **Jamie Golunski**

Kahneman unravels the subconscious workings of our own minds in a way that is easily understandable and equally useful. It is a lesson in self-awareness and thinking critically, both about your own thought processes and those of others. – **Joshua Denoual**

_Thinking, Fast and Slow_ is an innovative interdisciplinary study which revolutionizes the way we understand the human mind. A must read for all. – **Anna Laycock**

The further you read and the more you learn about how your mind works, the more stupid and more easily manipulated you’ll feel, because the system is far from flawless. But if you don’t see ignorance as bliss, the book is a mind-blowing journey through the most fascinating subject there is: ourselves. – **Helen Kalpus**

This book will have you thinking about why you think the way you think about this book – and everything else. You will want to start trying to outwit your fallible mind immediately! – **Abbey Lewis**

This was not a read, but an experience – excellent writing, insightful thoughts to chew over, and refreshingly bursting with impact on your own understanding of the human mind. You can no more easily put it down than you can fathom how much it will change your thinking. – **Rebecca Myers**

As human beings we often feel infallible and assume that we are rational and capable beings able to face the challenges of chance and fate and succeed, but through a lifetime of observation Kahneman’s Thinking, Fast and Slow reveals the quirks of the human mind that mean we are actually more irrational than we think, but may also not be worse off for it. – **Caroline Lallis**

Speaking as one who continues to wake up screaming after flashbacks to an A Level in Psychology, _Thinking, Fast and Slow_ was a surprisingly un-terrifying jaunt into the hidden affairs of the human mind, and I enjoyed myself far more than I expected to. An unusual and deeply intelligent book, it merits concentration (and perhaps caffeine) yet is written to be understandable. And, by my reckoning, it is this final quality which makes it all the cleverer. – **Rebekah King**

Challenging and intriguing, _Thinking Fast and Slow_ examines the way we think at a microscopic level. Daniel Kahneman will alter the way you think, and the way you perceive yourself to be thinking. A must read for any novice interested in psychology. – **Jonathan Pitman**

The genius of Kahneman is that he makes the most abstract and complex theories, such as the model for decision-making in the human mind that leads to predictable errors of judgement (mind-blown right?!), accessible and engaging. – **Nicole Davis**

This is not just any award winning piece of non-fiction, this is in fact a mind-fuck collection of exactly how we really think of things in a way that has been impossible to pin down before now. The way we react, why we make the choices we do, the meaning of ‘wantability’. A brilliant work that will, in some way, blow your mind wide open. – **Kimberley Simpson**