Enterprise: from the classroom to the dance floor

A final year Computer Science and Business Studies student from Warwick is launching his own entertainment business, Rolaac.

Isaac Newton Acquah is turning his third year business project into a reality.

When asked what made him decide to translate his idea from the classroom to the real world Acquah is nonchalant. “We’ve always thrown parties…[I thought] why not?”

He cited a “window of opportunity” that has opened up due to the Union rebuild. Students living in Leamington often do not want to come to campus, even less so now than before, he explained. He also pointed out that there is nothing on Wednesday, a slot Rolaac will fill.

He plans to host events mainly in Leamington and elsewhere off-campus, but also hopes to work with societies as a “party consultant” to plan their events and balls.

Rolaac aims to be different to other nights, Acquah promises. “We want each of our events to stand out, we would fail if people went to two events and thought they were the same.” Some of the planned themes include a fête blanche and the ‘girl next door’, where everyone has to enter with a date.

As it was initially an academic project he has not applied to the Union or University for financial or other support. However, Acquah does have the guidance of a tutor for the project.

While he plans on pursuing another career after graduating in the summer, he wants to continue running Rolaac. He plan to finance it until “it can finance me.”

He has had numerous business plans and wanted to “do something” since his second year.

The launch party is on Wednesday 22 October. Acquah is optimistic about the potential turnout and success of the event, which is taking place at Saint Bar in Leamington.

Warwick has been cited as one the the best, not only in league tables but also for innovation and enterprise. With many grants available to students and support from staff Rolaac is not the first, or the last, business to emerge.

The third year student cites in particular his experiences in Warwick Business School Society and One World Week as a foundation for running their own entertainment business.

Acquah promises to “go all the way” with Rolaac.