The price of potential: How NIL is breaking college football
From $12 million high-school deals to legal vacuums – why the UK must learn from America’s “Wild West” What is NIL Name, Image, Likeness refers to an individual’s right of publicity: the ability to control and profit from their own identity. It may sound like a harmless concept, but this term has fundamentally redefined the landscape of college football. In 2021, for the first...
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