The humour in cringe culture
‘Cringe’ has a strong hold on digital platforms. Being ‘cringe’ was an integral part of the relaunch of musica.ly into TikTok, and now entire accounts are dedicated to reposting ‘cringe’ videos. It’s not just faceless accounts, either. Trends reenacting embarrassing events or traits are considered ‘cringeworthy’. Is being ‘cringe’ simply...
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