Estella Neumayr

The rapid development of target lifestyles online

The use of social media in an increasingly digitalised world has witnessed the glorification of certain lifestyles as trends. These ways of living appear as quickly as they go, replaced by yet another. From the unreachable ‘clean girl’ aesthetic to the somewhat relatable ‘messy girl’ vibe, there always seems to...
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Posted Apr. 4, 2024

Men writing women

“She was 5’2, thin, but curvy where she needed to be – a pure, exquisite beauty. She smiled at him with a toothy grin. He couldn’t remember her name. But it didn’t matter because that night, he had the best time of his life with her. Even though she was...
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Posted Mar. 30, 2024

Making the case for keeping a journal

What is journalling? Putting pen to paper, enshrining your thoughts into words, and making them permanent, is a divisive topic. You either don’t understand the hype around it or absolutely love it. The art of journalling does not lie in excessive daily writing. The practice is meant to be more...
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Posted Mar. 13, 2024

Thatcherism: girlbossing since the 1970s?

“Girlboss, gatekeep, gaslight.”   The seemingly simple phrase has taken over the Internet, spreading over every social media platform, from Instagram to TikTok. We all seem to understand the meaning behind the apparently straightforward slogan, which raises many questions. What even is an accurate representation of a ‘girlboss’? Are we using...
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Posted Dec. 2, 2023