Anna Ilchenko

Corporations and Creativity: Coca Cola’s Masterpiece Campaign

Coca-Cola’s Masterpiece campaign was launched on March 6 2023 and uses famous figures in the art world to create its meaning. This campaign aims to innovate Coca-Cola’s relevance as a global brand through its use of digital art and its appeal to the disillusioned younger generations. Ultimately, its goal is...
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Posted Jul. 16, 2023