M&S new sweet treats spark a sellout: how ‘TikTok made me buy it’ reeled in a whole new demographic
Marks and Spencer (M&S) have traditionally been considered to have a ‘mumsy’ or ‘elite’ demographic. However, the brand took to TikTok and launched a variety of new products from iced lattes to an easter eggs. The supermarket has now gone viral for its sugar fixings, which have elevated the sweet...
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