A guide to the best comfy yet cute pyjamas on the market in 2025

2025 is all about doing less and living in a comfortable style. Since the pandemic, people seem to favour comfortable functionality over red-carpet looks for the day-to-day. This has led to a resurgence of fun pyjamas, with people less inclined to throw on any old t-shirt and opting more for stylish yet cosy nightwear. There are so many different brands on the market now for your next set of pyjamas that range in price and style – I have compiled a list of a few that I think are worth noting for you to sleep soundly.

A favourite pyjama brand of mine is Boux Avenue as their sleepwear is classy, cute, comfy, and doesn’t break the bank

First of all, going back to basics, I really don’t think you can go wrong with high street brand pyjamas. The likes of Next, M&S, and John Lewis are bound to be comfy yet cute and affordable. Plenty of supermarket-brand pyjamas can actually be really stylish. For example, this year Sainsbury’s Valentine’s pyjamas collection has gone viral online and for good reason, with cute prints such as pancakes and rubber ducks.

A favourite pyjama brand of mine is Boux Avenue as their sleepwear is classy, cute, comfy, and doesn’t break the bank. They also have a range of pyjamas that come in matching bags and have many style choices, making them a good option for all aesthetics.

Along the same lines, Chelsea Peers also has unique and fun prints in short and long styles that are at an affordable price point. They also offer a 20% student discount. Toms Trunks launched a pyjama range fairly recently and the stripy style has quickly become iconic and a staple for many, especially students.

If you’re looking for something with more of a neutral look, Skims offers a large range of loungewear and pyjamas in various different styles. Damson Madder offer some really eclectic pyjamas, incorporating frills, big ribbons, and bows, boasting the motto “style doesn’t stop when you go to sleep.”

At a truly aspirational price tag, Roller Rabbit offer fun printed pyjamas for all the family

You may recognise this next brand from their iconic collars: Inka London. This is definitely a pyjama style you either love or hate but I personally am a big fan. They do have a slightly higher price point, although the quality is renowned, so you get what you pay for.

Hollister is another high street brand that has seriously cute pyjamas. They prioritise comfort but offer a charming selection of patterns, including the recent launch of the teddy pattern, and most have an elastic waistband for added comfort.

Finally, at a truly aspirational price tag, Roller Rabbit offer fun printed pyjamas for all the family. Whilst they are quite pricey, the patterns are incredibly cute and they do purport to be extremely comfortable.

So, that’s my full guide for the best options for cute and comfortable nightwear, ranging from high street brands to more niche online companies. The only thing left is for you to try them out yourself.